There are no shortcuts to excellence in design and craftsmanship.
1972 is a distant memory when veteran sign-painter Harold Asmus welcomed me in his shop in Ft. Collins, Colorado and showed me how to form an "O" with a lettering brush. The intervening years have seen monumental changes with computer-aided signmaking having a profound impact on the sign & design industry.
Improvements in technologies are a mixed blessing, but the time honored skills of effective design, attention to detail and master craftsmanship can’t be found at the flip of a switch or in a high-tech tool. My own journey with creative signage has evolved to incorporate decorative glass, mural painting and logo design as familiar traveling companions in providing visual expression for my clients.
Each design situation carries with it peculiar challenges which spawn fresh opportunities. Working with my customers - wrestling with their vision and bringing it to life in their unique setting - is one of the most enjoyable aspects of this ongoing venture.
“The lyf so short, the craft so long to lerne.”
Geoffrey Chaucer (c. 1340 – 1400)